


Willis 2015 Trade Show Booth
Exhibit Winner of "Best in Show" Award at the RIMS 2015 Annual Conference & Exhibition.
Willis Group Holdings (prior to its merger with Towers Watson to form Willis Towers Watson) launched a major operational and marketing campaign centered around the strategic theme "The Analytical Broker"
"The Analytical Broker" served as the headline theme and framework for Willis's presence at major 2015 industry events, notably the RIMS 2015 Annual Conference & Exhibition (Risk and Insurance Management Society) held in April 2015. This new initiative included proprietary digital tools designed to give clients real-time, data-driven diagnostic models for predicting risk severity and financial exposures.
The booth was designed and created to be vibrant, warm and inviting using imagery tied to the industry while showcasing the new initiatives.